Real Campaigns. Real Results. No Guesswork.
Every result below came from a nail salon that was struggling to bring in new clients consistently. Here is exactly what changed and what it produced.
41 New Clients in 18 Days for a Nail Salon With No Website
41 New Clients in 18 Days for a Nail Salon With No Website
The Situation
A nail salon based in Budapest, Hungary had no website and was relying entirely on word of mouth and the Fresha marketplace to bring in clients. They had an Instagram page with around 790 followers but it wasn't building trust or converting visitors into bookings. They had tried boosting posts before with no real strategy and no measurable results.
The Approach
I started by building them a conversion focused website from scratch designed specifically to build trust and turn visitors into new client bookings. I then launched a targeted Instagram ad campaign using their existing page as the foundation. The campaign was built around a guaranteed satisfaction offer for new clients with a scarcity element to drive urgency and action.
Outcome statement
From zero online presence to $1,665 in new client revenue in under three weeks with less than $300 in ad spend.
$2,895
In revenue from $459 in ad spend
18 New Clients in 10 Days with refined Creative and Leaner Budget
The Situation
With the website live and the first campaign proven, the goal for the second campaign was to maintain momentum and test whether strong results could be replicated with a significantly smaller budget.
The Approach
I refined the video creative with a stronger focus on scarcity and urgency combined with trust building elements. The targeting remained similar to the first campaign but the ad spend was reduced to under $100 to test efficiency.
Outcome statement
Less than $92 spent. Nearly $730 in new client revenue. The second campaign proved the system works consistently and not just once.
16 New Clients in 10 Days with Static Creative, Deeper Targeting, Profitable Again
The Situation
For the third campaign the goal was to test a completely different creative format and a more specific audience to see if results could be maintained while narrowing the targeting.
The Approach
I switched from video to a static image creative featuring the salon's main service with a free added value offer and combined with scarcity to drive urgency. The targeting was narrowed to 15 to 35 year olds specifically interested in junior technician services. I also built a dedicated landing page tailored specifically to this audience and offer to maximize conversion.
Outcome statement
A completely new creative format, a narrower audience, a dedicated landing page and still a third consecutive profitable campaign.
18 New Clients in 10 Days with refined Creative and Leaner Budget
The Situation
With the website live and the first campaign proven, the goal for the second campaign was to maintain momentum and test whether strong results could be replicated with a significantly smaller budget.
The Approach
I refined the video creative with a stronger focus on scarcity and urgency combined with trust building elements. The targeting remained similar to the first campaign but the ad spend was reduced to under $100 to test efficiency.
Outcome statement
Less than $92 spent. Nearly $730 in new client revenue. The second campaign proved the system works consistently and not just once.
Outcome statement
A completely new creative format, a narrower audience, a dedicated landing page and still a third consecutive profitable campaign.
The Situation
For the third campaign the goal was to test a completely different creative format and a more specific audience to see if results could be maintained while narrowing the targeting.
The Approach
I switched from video to a static image creative featuring the salon's main service with a free added value offer and combined with scarcity to drive urgency. The targeting was narrowed to 15 to 35 year olds specifically interested in junior technician services. I also built a dedicated landing page tailored specifically to this audience and offer to maximize conversion.
16 New Clients in 10 Days with Static Creative, Deeper Targeting, Profitable Again
$2,895
In revenue from $459 in ad spend
